Our Brands

Core Skate

We’ve been supporting skateboarding since 1976 and it’s a central strand of Shiner DNA. Working with iconic brands for over 40 years, we have lasting and valued relationships with some of the best. We’re proud of our core history and credentials, and work closely with our vendors and customers to support our brands across multiple markets.

The Core Market

Dedicated. Knowledgeable. Passionate.

Our core skate sales team are dedicated skateboarding professionals with deep knowledge of the market, the brands, and the culture. They work closely with core skate retailers across Europe and the UK to ensure the right product is in the right place at the right time.

Our marketing team is highly active in delivering content and brand storytelling that keeps these brands relevant and desirable. They support team events, tours, and grassroots skater-run events year-round.

Talk to Our Skate Team

Why Retailers Choose Shiner for Core Skate

  • 50 years in skateboarding Unmatched heritage and brand relationships
  • Dedicated skate specialists Sales and marketing teams who live and breathe skating
  • Full brand support Events, athlete management, content and imagery
  • Industry-leading B2B platform Order anytime, track everything, manage your account

Open an account today

Whether you're an established skate shop or opening for the first time, our team is here to help.

Apply to Stock Our Brands
Bristol, UK
Heinenoord, Netherlands
Vista, California