We are an international lifestyle,skateboard and action sports licensee, distributor, and manufacturer with over 40 years of heritage and experience.
Our mission is to be the first choice supplier for lifestyle, skateboard and action sports.
International in focus, we are headquartered in the UK where our premises house our UK staff, sales showroom and UK warehouse. We have additional warehouses in Holland and California.
Our sales teams are based in territory, with sales and admin support provided locally at Shiner HQ.
We are driven by the quality of our products and exemplary customer service.
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We work with a vast and diverse portfolio of retail partners, from major multinational chains to the most respected independent stores across Europe, UK, USA and beyond.
Whether you're a specialist boutique, a large-format sports retailer, or a department store, we have the brands, the service, and the knowledge to support your business.
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Shiner is a third generation family owned business. As we have expanded, we have worked hard to ensure that a sense of family is not lost.
We recognise that every brand is different and therefore we put brand stewardship at the centre of everything we do. A one size fits all approach simply will not work, identifying the route to sustainable growth and long term equity is paramount in all of our decisions.
From assortment to product placement, we work closely with all of our partners to ensure that their brands are given the best support at retail to enable their growth for years to come. As a result, it is common for us to cultivate relationships that last for decades.
From the biggest names in skate culture to emerging labels in lifestyle and action sports, we only distribute brands we believe in.
We're always looking for talented people and great brand partnerships. Find out how we can work together.