1975 saw the Zephyr skate team from Santa Monica (better known as the specific area of Dogtown), California competing in the Del Mar national Skateboarding competition. Riding low, fast and hard, the Zephyr team took the existing version of gymnastic, handstand based skateboarding, fuelled it with the aggression of the streets, and things would never be the same again.
Z Flex has long been responsible for product innovation, being a pioneer in development and testing urethane wheel designs. The standard clay wheels from the roller skating industry did not provide a smooth, fast ride, since they lacked retaining and grip qualities. Z-Flex developed the abrasion resistant Z-Smooth wheel specifically for boardwalk skating, followed closely by Z Grooves, a one-of-a-kind, faster, smoother wheel with a formula which most of today’s wheels are based upon.