We are Europe’s leading Lifestyle and Action Sports licensee,
distributor and manufacturer with over 40 year’s heritage
and experience


Our mission is to be the first choice supplier of action sports and associated lifestyle goods, driven by the quality of our products and exemplary customer service.
International in focus, we are headquartered in the UK where our premises house our UK staff, sales showroom and UK warehouse.  We have additional warehouses in Holland and California.
Our sales teams are based in territory, with sales and admin support provided locally at Shiner HQ.
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We partner with our clients to understand their individual needs and
elevate the value of their brands through thoughtfully designed experiences.

Charlie Allen

Chief Executive Officer

Rich Staite

Chief Operations Director

Vicki Sutherland

Chief Marketing Director

Pete Royston

Sales Director

Prith Voual

Chief Finance Director

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