WELCOME
TO SHINER
We are Europe's leading Lifestyle and
Action Sports licensee, distributor and
manufacturer with over 40 year's
heritage and experience.
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OUR
MISSION

Our mission is to be the first choice supplier of action sports and associated lifestyle goods, driven by the quality of our products and exemplary customer service.

International in focus, we are headquartered in the UK where our premises house our UK staff, salesshowroom and UK warehouse. We have additional warehouses in Holland and California.

Our sales teams are based in territory, with salesand admin support provided locally at Shiner HQ.

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OUR
CUSTOMERS

Shiner-Distribution-amazon
Shiner-Distribution-Slam-City-Skates
Shiner-Distribution-stadium
Shiner-Distribution-UO
Shiner-Distribution-Route-One
Shiner-Distribution-Skatehut
Shiner-Distribution-Surfdome
Shiner-Distribution-El-Corte
Shiner-Distribution-Selfridges
Shiner-Distribution-Decathlon
Shiner-Distribution-asos

OUR
FORMULA

Shiner is a third generation family owned business. As we have expanded, we have worked hard to ensure that sense of family is not lost.

We recognise that every brand is different and therefore we put brand stewardship at the centre of everything we do. A one size fits all approach simply will not work – identifying the route to sustainable growth and long term equity is paramount in all of our decisions.

From assortment to product placement, we work closely with all of our partners to ensure that their brands are given the best support at retail to enable their growthfor years to come. As a result, it is common for us to cultivate relationships that last for decades.

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OUR FACILITIES

SHINER UK

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SHINER EUROPE

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SHINER USA

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OUR
BRANDS

We partner with our clients to understand their individual needs and elevate the value of their brands through thoughtfully designed experiences.

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Shiner Distribution SANTA CRUZ
Shiner Distribution SANTA CRUZ
Shiner-Distribution-Creature
Shiner-Distribution-Anti-Hero
Shiner-Distribution-STRAYE
INDEPENDENT TRUCK COMPANY
Shiner Distribution SANTA CRUZ
Shiner Distribution SANTA CRUZ
Shiner-Distribution-Creature
Shiner-Distribution-Anti-Hero
Shiner-Distribution-STRAYE
INDEPENDENT TRUCK COMPANY
Shiner Distribution PENNY
Shiner Distribution TONYHAWK
Shiner-Distribution-DSTREET
Shiner-Distribution-Alien-Workshop
Shiner-Distribution-Venture
Shiner-Distribution-Heelys
Shiner-Distribution-THRASHER
Shiner-Distribution-Spitfire
Shiner-Distribution-ADDICT SCOOTERING
Shiner-Distribution-Mob-Grip
Shiner-Distribution-Jessup-Grip-Tape
Shiner-Distribution-Bones-Bearings
Shiner-Distribution-THRASHER
Shiner-Distribution-Spitfire
Shiner-Distribution-ADDICT SCOOTERING
Shiner-Distribution-Mob-Grip
Shiner-Distribution-Jessup-Grip-Tape
Shiner-Distribution-Bones-Bearings
Shiner-Distribution-THRASHER
Shiner-Distribution-Spitfire
Shiner-Distribution-ADDICT SCOOTERING
Shiner-Distribution-Mob-Grip
Shiner-Distribution-Jessup-Grip-Tape
Shiner-Distribution-Bones-Bearings
Shiner-Distribution-THRASHER
Shiner-Distribution-Spitfire
Shiner-Distribution-ADDICT SCOOTERING
Shiner-Distribution-Mob-Grip
Shiner-Distribution-Jessup-Grip-Tape
Shiner-Distribution-Bones-Bearings